Website & Online Presence
Your website is often the centre of your online presence, but building an effective one involves more than choosing a design and publishing a few pages. This section provides practical guidance for small businesses on planning, improving and managing their websites, from understanding the basics and preparing for a redesign to usability, local visibility and landing pages. The aim is to help you make better web decisions, avoid common mistakes and create an online presence that genuinely supports your business.
Website Basics
A successful website starts with the right foundations. This section covers the essential decisions every small business faces: whether you need a website, what it should contain, what it is likely to cost and how the different technical pieces fit together. It is designed to make website planning easier, even if you have little or no technical experience.
Does Your Small Business Really Need a Website in 2026?
What Makes a Good Homepage? 7 Elements Every Visitor Expects
How Much Does a Small Business Website Cost — and What Are You Paying For?
Domain, Hosting, CMS: The 10-Minute Guide to Website Jargon
One-Page Website vs Multi-Page Site: Which Fits Your Business?
The Website Launch Checklist: 20 Things to Verify Before Going Live
Redesigns
Websites age, and sometimes small improvements are no longer enough. This section helps you recognise when a site needs attention, decide whether to refresh or rebuild it, and plan a redesign without creating unnecessary disruption. It also covers the practical issues that are easy to overlook, including existing content, SEO, project briefs and realistic timelines.
10 Signs It’s Time to Redesign Your Website
How to Redesign Your Website Without Losing Your Google Rankings
Refresh or Rebuild? Choosing the Right Level of Website Update
How to Write a Website Redesign Brief Your Designer Will Thank You For
What to Do With Old Content When You Redesign
Website Redesign Timeline: What Really Happens, Month by Month
Usability & UX
A website can look impressive and still be frustrating to use. This section focuses on the experience visitors have once they arrive: whether they can understand the page, navigate easily, use the site on a phone, complete a form and find what they need without unnecessary effort. Good usability makes a website easier for everyone to use and more effective for the business behind it.
Web Usability 101: Why Visitors Leave in the First 10 Seconds
Mobile-First Isn’t Optional: Making Your Site Work on Phones
Website Navigation That Doesn’t Confuse: A Simple Menu Guide
Accessibility for Small Business Websites: Where to Start
Web Forms People Actually Complete
How Fast Should Your Website Be? Website Speed Explained for Non-Techies
Local Presence
For businesses serving a particular town, city or region, being visible locally can be just as important as the website itself. This section explains how Google Business Profile, reviews, directories, business information and Google Maps contribute to local visibility, with practical advice for helping nearby customers find and trust your business.
Google Business Profile: The Free Listing Most Businesses Underuse
How to Get More — and Better — Google Reviews
Local Business Directories That Still Matter
NAP Consistency: Why Your Business Details Must Match Everywhere
How to Respond to Negative Reviews Without Making Things Worse
How to Show Up on Google Maps: Local Visibility Basics
Landing Pages
Landing pages are built around a specific action, whether that is generating an enquiry, promoting an offer, collecting leads or supporting an advertising campaign. This section looks at what makes an effective landing page, from structure and copy to focus, testing and conversion. The emphasis is on creating pages that make the next step clear and give visitors a compelling reason to take it.
What Is a Landing Page — and Why Your Homepage Isn’t One?
Anatomy of a High-Converting Landing Page
Landing Page Copy: Headlines That Earn the Click
One Offer, One Page: Why Focused Landing Pages Convert
A/B Testing Landing Pages for Beginners
5 Landing Page Mistakes That Quietly Kill Conversions